PLC is currently the only one that has vet-trained, pet care consultants (PCCs) stationed in their stores to provide professional advice on pet care. PLC is also the only one that offers customers on-time delivery to their doorsteps, as well as the option to make purchases or check their membership points online.. As an entrenched market leader of the pet industry, its vibrant young management team relentlessly seeks new opportunities for filling market gaps. Besides its 87 pet stores in Singapore, Malaysia and Bangkok, PLC also run their chain of “The Pet Safari”- thematic pet shopping destinations that bring the best vets, pet groomers, pet breeders, products and services under one roof with complete one stop shopping. They are the only enclosed shopping areas in Singapore, Malaysia and Bangkok where owners are allowed to shop freely with their pets. When The Pet Safari first opened in Singapore, it was commended by the then Minister of State for Trade and Industry and Foreign Affairs and also Minister of State in charge of entrepreneurship, Mr Raymond Lim, for its innovativeness. PLC runs four “The Pet Safari” outlets altogether; 3 in Singapore, 1 in Malaysia and 1 in Bangkok. The Pet Safari @ Nex Mall is the newest addition, spanning 5400 square feet and is Singapore’s first penthouse pet store with an open roof top dog run. They are a strong advocate of responsible pet ownership. Besides coming up with a financial scheme to incentivize Singaporeans to adopt a pet rather than buy one, PLC has upped its Corporate Social Responsibility ante in 2009 by forming Pet Lovers Foundation, serving “Pets, People and our Planet”. PLC prides itself in being able to offer the widest range of pet products and accessories, and the freshest pet perishables, so that their customers can derive total confidence and peace of mind. Their service philosophy has been encapsulated in their tag line,“All passion, all pets”.