PAYA radiates a family feeling rarely found in today’s mall culture. The shop blends the best of traditional Thai and contemporary styles with Pramort and Jeab’s passion for each other and all facets of their successful business. “We’re husband and wife, not just a business partnership,” says Jeab. “This store is like one of our kids.” Pramort and Jeab always dreamed of opening a small crafts shop. After marrying in 1989 they traveled throughout north and northeast Thailand meeting local craftspeople, sourcing handwoven cotton and studying the intricacies of dyeing and weaving. They saw untapped opportunity in selling the wide and long fabric rolls specifically suited to home furnishings. PAYA opened in June 1990 and has grown organically ever since. When fabric customers asked to buy the wooden display cabinets, Pramort sourced and refurbished 2nd-hand pieces. As demand for custom-made items increased, he and Jeab decided to produce in-house. They bought an old factory specializing in solid-wood furniture and introduced computer-aided design to ensure top-quality products. In 2000 Pramort and Jeab designed and built their current spacious showroom on Thonglor 10. PAYA embodies Jeab’s belief that “it’s Thai style to make people happy.” Many of the original artisans and vendors still supply to the shop. Of the 20-member staff—including the original seamstresses and shop assistants—most have been with PAYA since they started working. Drawn to the homey ambiance, new and old clients love stopping by for coffee and a chat. Whether it’s covering a single cushion, choosing a roomful of furnishings or custom-designed furniture, every customer receives the same friendly personalized attention.